Initially, Adidas added stripes to their sneakers to make them more durable. By the way, runner Jesse Owens won the 1933 Olympics in Adidas shoes.
The stripes on the clover emblem symbolize the company’s focus on variety, while the three clover leaves represent three parts of the world (North America, Europe, and Asia) where you can purchase their products.
The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what. As for the round emblem, it represents the globe and the rapid adaptation to changes.
There is a curious fact. In all Adidas logos, the brand name begins with a lowercase letter to emphasize that the brand produces casual and accessible sportswear for everyone.
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