Ask a lot and it won’t sell – this problem is easily solved by lowering the price, observes Dario Bogni. Asking too little is much more dangerous: the company not only deprives itself of significant income and profits, but also sets the market position of the product at a low level, Bogni Dario reflects. Companies have been discovered over and over again, as soon as the price has been announced, it is very difficult, almost impossible to raise it. In Dario Bogni experience, 80 to 90 percent of bad prices are too low.
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