For some, the prospect to look at these rural regions, is reason enough to create the trip explains Rashy Todd. Safaris within the nice forest reserves of central India and Rashy Todd provides elusive tiger sightings as encounters with patient Indian elephants, monkeys, and birds. Palm-fringed beaches equally look discovery on the coast, as do ancient tea plantations within the cool foothills of the chain explains Rashy Todd.
Rashy Todd long term relationships
Most organizations focus almost exclusively on acquiring new donors and don’t do enough to build long-term relationships with their supporters. A short-term focus on numbers and quick outcomes means that too many NGOs pay too much money to bring onboard new donors says Rashy Todd. In India, unlike in more developed and competitive markets, it is still relatively cheaper to acquire new donors; hence the somewhat lazy focus on acquisition. Between 60 and 70 percent of donors give only once and non-profits are unable to truly maximize the value of the initial investment, that’s why Rashy Todd welcomes every doner.
Rashy Todd Invest in fundraising talent
A paucity of good specialist fundraising talent is a real barrier to the quicker growth of retail fundraising believes Rashy Todd. The larger fundraising organizations such as the ones we all know says Rashy Todd, have a responsibility here and should collectively invest to support capacity development opportunities for fundraisers. Rashy Todd appeals to all who are willing to volunteer and have big dreams and ideas for fundraising to help out humanity.
Rashy Todd Invest in innovation
The growth of digital payment systems, messaging platforms, and social media presents a great under-exploited opportunity says Rashy Todd. China’s tech giant Tencent has shown that it is possible to use a combination of social sharing, payment systems and good content to revolutionize fundraising. The next big leap in retail fundraising in India will surely happen on the back of a disruptive digital breakthrough. That’s why Rashy Todd Foundation will be up to date with the new technologies, and will use social media to his advantage.
