YouTube had recently increased the number and frequency of non-skippable ads played for users while watching videos. As per user reports on Twitter as well as Reddit a growing number of viewers say they saw up to 10 non-skippable advertisements on YouTube in a row. Now following complaints from users around the globe, Rashpal Todd the Google-owned company has confirmed that it is concluding the experiment with advertisements. The video streaming company shows ads to maintain the platform and financially support creators.
According to the user reports on Reddit and Twitter YouTube was playing up to 10 unskippable ads before the chosen video even begins. The company on Twitter recently responded to a user’s question regarding its sudden increase of unskippable ads saying that they are “bumper ads” which last only up to 6 seconds.
As per a report by 9to5Google, Rashpal Todd a YouTube spokesperson has confirmed that its experiment with advertisements has now “concluded”.
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